At Hudson Financial, we’re experienced professionals but we’re also people who love what we do and the clients we work with.

Rebecca Winnell - Director of Hudson Financial

Rebecca Winnell

Director | CPA | SMSF Specialist Advisor | Dip FP

Rebecca is the Founder and Director of the firm and brings over 30 years’ experience in public practice, with a career built on trust, precision, and long-standing client relationships. She is known for her calm, considered approach and her ability to provide clarity in complex financial and business environments. As a CPA, SMSF Specialist Advisor and holder of a Diploma of Financial Planning, Rebecca combines deep technical expertise with strategic, practical advice. She works predominantly with busy professionals, business owners, and high-net-worth family groups, supporting them through complex business and investment structures and helping them make confident, well-informed decisions.

Rebecca’s role goes well beyond compliance. She partners closely with clients to interpret the numbers, assess options, and provide clear guidance at critical decision points — whether that involves planning for sustainable business growth, structuring for the future, structuring asset and property purchases or building and protecting wealth for retirement.

She takes the time to understand the full picture — personal, business, and financial — ensuring her advice is not only technically sound, but commercially and personally aligned. With decades of experience navigating change, complexity, and evolving legislation, Rebecca’s focus is on delivering clarity, strategic insight, and peace of mind.

Rebecca is deeply committed to building long-term relationships and being a trusted advisor that clients can rely on at every stage of their financial journey.

David Jones - Chartered Accountant

David Jones

Director | Chartered Accountant | Accredited Family Business Advisor

David is our Director of Accounting & Tax with a strong passion for helping clients build successful businesses and long-term wealth. Since qualifying as a CA in 2010, he has worked closely with business owners to simplify complexity, improve performance, and support sustainable growth.

As an Accredited Family Business Australia Advisor, David brings specialist insight into the unique challenges faced by family-owned enterprises, including governance, succession planning, and intergenerational wealth considerations. He is valued for his practical mindset, commercial focus, and ability to translate technical issues into clear, actionable advice.

David takes a collaborative approach, working alongside clients as a trusted advisor to help them make better decisions with confidence.

Outside of work, David enjoys spending time with his family and friends, keeping fit, watching sport and sharing great food and wine.

Debora Xu - Senior Manager & CPA

Debora Xu

Senior Manager | CPA

Debora is a CPA and Business Services Senior Manager with over 20 years’ experience supporting medical professionals and small business owners. She works closely with clients to simplify their finances, optimise tax outcomes, and improve business performance.

Debora specialises in tax compliance, business advisory, and financial reporting, and is known for her thorough approach, strong technical knowledge, and commitment to delivering reliable, practical solutions. She takes the time to understand each client’s circumstances, ensuring advice is tailored, clear, and aligned with their goals.

Clients value Debora’s professionalism, attention to detail, and steady guidance, particularly when navigating ongoing compliance requirements and business decisions.

Outside of work, Debora enjoys spending time with her family, travelling, and staying active.

We've Helped Hundreds of Businesses Achieve Financial Success

Here’s what they have to say:

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  • “Our family has been a client of Hudson Financial for many years. Rebecca Winnell not only deals with our matters efficiently but also with a personal touch and professional sensitivity related to our needs which is greatly appreciated.”

    Stephen M.

    Architect and SMSF Investor

  • “I have been dealing with Rebecca and her team for well over a decade now. Being a small business operator, strapped for time, I need to work with a team that can offer rapid and accurate turnaround on queries, tax returns and advice.”

    Vicky S.

    Marketing Research Consultant, SMSF and Property Investor

  • “I’ve always found Hudson Financial to provide professional, reliable and quality service. They’re so much better than using one of the big financial companies.”

    John H.

    Business Consultant, Company Director and SMSF Investor

Start Your Journey with Hudson Financial Today

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